HX, under the Hurtigruten Group, is one of the world’s leading adventure travel brands, offering unique small-ship and land-based adventures from pole to pole.
Since 1896, they have been guiding curious travelers on thoughtful expeditions to some of the world's most awe-inspiring destinations. Today, they are leaders in expedition cruising, taking guests from the pristine wilderness of the Arctic to the Galápagos Islands and offering close encounters with Antarctica's penguins aboard their stylish, purpose-built expedition ships. They continue their mission to transform the way people experience the world.
Taking Sustainability Seriously
They support 41 environmental, cultural, and social projects in 11 countries, including initiatives to protect endangered orcas, Galápagos seabirds, vulnerable Greenlandic children, and promote storytelling for Itquamavit elders. They hope these efforts will create lasting change.
Saying Goodbye to Unnecessary Single-Use Plastic
In 2018, they became the first expedition company to ban non-essential single-use plastics. Their ships no longer use plastic cups, straws, or cutlery, and they offer natural wool clothing instead of microplastic-made fleeces. Guests receive complimentary reusable bottles, saving up to 1,000 plastic bottles daily on larger ships.
Inspiring Environmental Ambassadors
They aim to inspire environmental ambassadors through their expedition cruises, with the Expedition Team offering lectures on climate change and ocean plastic. By engaging with nature, they hope guests will feel motivated to protect the planet and share their experiences.
Connecting With Communities
They support local communities by sourcing food and excursions from local suppliers, boosting livelihoods while respecting cultural values. Their goal is to create positive interactions and authentic experiences that benefit both guests and communities.
A Footprint They’re Proud Of
Guests observe wildlife from a safe distance, ensuring the welfare of the animals and themselves. Their goal is to leave only footprints and take only pictures.
Working Together as One
Sustainability requires industry collaboration. As founding members of AECO and members of IAATO, they promote sustainable tourism in polar regions, limiting mass tourism and protecting fragile environments.
Serving Plant-Based Food
Their menus offer various plant-based dishes to promote healthier living. Food waste management programs have resulted in a 22% reduction in waste per guest in 2023.
Investing in Greener Tech
The construction of their hybrid-powered ships, MS Roald Amundsen and MS Fridtjof Nansen, represents their largest investment in nearly 130 years. These ships reduce carbon emissions by over 20% compared to similar vessels. They stopped using heavy fuel oil over a decade ago and advocate for its global ban.
HX Foundation
HX believes that exploration broadens perspectives and inspires, but it also comes with responsibility. Expedition cruising can positively impact the places visited by restoring marine ecosystems, protecting endangered animals, and supporting local communities.
Established in 2015, the HX Foundation, funded by the onboard Green Stay program, charity auctions, and guest donations, supports meaningful projects worldwide. Since its launch, the foundation has backed over 150 projects in 23 countries, actively engaging in each initiative and measuring its impact, all aligned with their mission to preserve wildlife, combat marine litter, and support local communities.
We are so glad that we chose Adventure Life. The service is top-notch. Everything is well taken care of and we just have to print the documents and go. Franny even gave us timely updates on possible airport strike.
KC Chan
TrustScore 4.8 | 347 reviews
TrustScore 4.8 of 5
Based on 347 reviews on
18 hours ago
Rapa Nui was on my bucket list for a long time so I worried that it would not meet my expectations. Our tour could not have been better. Our guide was knowledgeable and professional with an understanding of the island that made it come alive. I would and have recommended this trip to everyone that will listen.
elisa wright
4 days ago
Having done a trip in the past with Adventure Life, I found picking a trip and customizing it was a breeze and fit everything I wanted
Scott Drayer
5 days ago
Careful service
older gentleman
5 days ago
We had to book within a certain time. Adventure Life came to our rescue as most of the other operators were sold out. We went with the website ad on Big Five Borneo Tour for 6 days 5 nights. Adventure Life was professional, timely and honest about the itinerary for small groups at a reasonable cost. This was our first time with Adventure Life. From the beginning to the end, they were supportive, responded to email immediately and provided emergency contacts through out our stay. As indicated, the deluxe accommodations were luxurious, there were 3 meals a day including early morning coffee was available before the 6am river cruises and evening tea. The itinerary was well laid out, to time and the guides/drivers though different after 2 days for river cruise and for the cave, were experienced, we felt safe. We were lucky to see the Big Four, except the orangutan on our tours at Sukau and the orangutan with the baby was at the poolside of the Sukau Rainforest Lodge. The meals were alright without variety. Wifi was in/near reception area. We stayed 3 nights at Sukau and 2 nights at Utan. The two lodges were different. Utan focused on animals and birds not seen at Sukau on plenty of nature walks, night safaris and river cruises. Utan is a new lodge started in July 2024, smaller, luxurious and intimate. The meals were excellent with a personal touch. Guide was very experienced and willing to take us on more nature walks to see our luck for the animals which were missed. Utan provided knee length rubber boots and binoculars can be rented (try it out before you take on tours). Initially we were disappointed not getting the accommodation at Danum Valley but after Utan experience we had it all. We will recommend Adventure Life to those looking for worry free adventures at a reasonable cost.
