HX, under the Hurtigruten Group, is one of the world’s leading adventure travel brands, offering unique small-ship and land-based adventures from pole to pole.
Since 1896, they have been guiding curious travelers on thoughtful expeditions to some of the world's most awe-inspiring destinations. Today, they are leaders in expedition cruising, taking guests from the pristine wilderness of the Arctic to the Galápagos Islands and offering close encounters with Antarctica's penguins aboard their stylish, purpose-built expedition ships. They continue their mission to transform the way people experience the world.
Taking Sustainability Seriously
They support 41 environmental, cultural, and social projects in 11 countries, including initiatives to protect endangered orcas, Galápagos seabirds, vulnerable Greenlandic children, and promote storytelling for Itquamavit elders. They hope these efforts will create lasting change.
Saying Goodbye to Unnecessary Single-Use Plastic
In 2018, they became the first expedition company to ban non-essential single-use plastics. Their ships no longer use plastic cups, straws, or cutlery, and they offer natural wool clothing instead of microplastic-made fleeces. Guests receive complimentary reusable bottles, saving up to 1,000 plastic bottles daily on larger ships.
Inspiring Environmental Ambassadors
They aim to inspire environmental ambassadors through their expedition cruises, with the Expedition Team offering lectures on climate change and ocean plastic. By engaging with nature, they hope guests will feel motivated to protect the planet and share their experiences.
Connecting With Communities
They support local communities by sourcing food and excursions from local suppliers, boosting livelihoods while respecting cultural values. Their goal is to create positive interactions and authentic experiences that benefit both guests and communities.
A Footprint They’re Proud Of
Guests observe wildlife from a safe distance, ensuring the welfare of the animals and themselves. Their goal is to leave only footprints and take only pictures.
Working Together as One
Sustainability requires industry collaboration. As founding members of AECO and members of IAATO, they promote sustainable tourism in polar regions, limiting mass tourism and protecting fragile environments.
Serving Plant-Based Food
Their menus offer various plant-based dishes to promote healthier living. Food waste management programs have resulted in a 22% reduction in waste per guest in 2023.
Investing in Greener Tech
The construction of their hybrid-powered ships, MS Roald Amundsen and MS Fridtjof Nansen, represents their largest investment in nearly 130 years. These ships reduce carbon emissions by over 20% compared to similar vessels. They stopped using heavy fuel oil over a decade ago and advocate for its global ban.
HX Foundation
HX believes that exploration broadens perspectives and inspires, but it also comes with responsibility. Expedition cruising can positively impact the places visited by restoring marine ecosystems, protecting endangered animals, and supporting local communities.
Established in 2015, the HX Foundation, funded by the onboard Green Stay program, charity auctions, and guest donations, supports meaningful projects worldwide. Since its launch, the foundation has backed over 150 projects in 23 countries, actively engaging in each initiative and measuring its impact, all aligned with their mission to preserve wildlife, combat marine litter, and support local communities.
The trip was terrific with great planning on your part. Most of the adventures were not mainstream and somewhat off the beaten path which made it especially enjoyable!! We felt taken care of and you all were readily available to respond to questions and issues. I would highly recommend your company and friends have already expressed interest based on our pictures and excitement.
Gale Cantor
11 hours ago
I’m so glad we found AdventureLife. Jess, our planner, was such a pleasure to work with. She readily shared her extensive knowledge about Panama, she offered good suggestions and creative ideas, kept everything organized and handled the details each step of the way.
Tim King
1 day ago
Jessica was wonderful! She made every effort to ensure our trip was just what we wanted.
Celine Krafft
1 day ago
Erin was easy to work with and very helpful. She was patient and helped us figure out the adventure tour we were hoping for in Belize. Can’t wait to go on this trip!
Sam Wedll
2 days ago
Jason has gone above and beyond. We have so much appreciation for him!
Jackie Smedley
2 days ago
My travel planner, Jeff, who is on top of his field (based on travel industry awards), is a highly professional, very effective and, at the same time, personally nice individual. What was also critical to me is that he has a first hand experience traveling in the region that I am going to.
On top of that, the customer relations director, Sarah, has personally followed up to make sure I'm happy.
